4 Rockaway Cans on the Beach

real fruit. real sugar

ROCKAWAY is a brand of healthier sodas with awesome flavors made from real fruit and only 7g of organic cane sugar.  Born in a special place in New York City where the grit and raw energy of the streets meet the peace of the beach, ROCKAWAY SODA is that lifestyle.  Cans are kissed with sea salt and 1% of all sales for the ocean. Proudly independently owned and operated.

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Founder Bridget Standing at Rockaway Beach Sign

ROCKAWAY SODA was inspired by Founder, Bridget C Firtle’s, love of her birthplace in New York City - Rockaway Beach, Queens *where the streets meet the beach* and her pursuit of balance – working hard, living hard, and staying healthy all defined by her own rules.  After a successful venture causing disruption in the liquor business, Firtle honed a vision to tackle non-alcoholic beverages by creating a solution to the big health problems caused by conventional soda. 

ROCKAWAY is the yin to her yang –  sodas that remix the rules by offering health conscious options with real ingredients but don’t sacrifice pleasure or fun. 

When Bridget's not hustling (and drinking) drinks, you can find her soaking up the energy of NYC's streets, playing through exercise, laughing hard, eating plants, or jumping the waves in the ocean -- her true happy place.

our hometown mission

We have nothing but love for our roots at the beach, so in its honor 1% of all of ROCKAWAY SODA sales help protect the ocean.  Our membership in 1% for the Planet led us to partner with the Surfrider Foundation FOUNDATION - a non-profit that advocates for ocean protection, beach access, coastal preservation and clean water.  Every sip you take helps keep the waves clean.

We believe in conscious consumption -- doing well by doing good.  ROCKAWAY -- for you and for the ocean.